I was introduced to Boveda‘s products by the lovely Coral Reefer, maybe a year or two ago. Boveda makes a wide array of 2-way humidity control packs, some at 62%, which are specifically designed for medicinal herbs. I’ve been living in the world of Cannabis for over a decade now, so when I see a novel and useful cannabis-related product I find it so refreshing — I love Boveda’s products, they are one-of-a-kind and they really do work!
This past weekend I was super excited to see a Boveda booth at the Lift Cannabis Expo in Toronto and just like every interaction I’ve had with people from this company online, in person they were all filled with good vibes, kindness and knowledge. I now adore Boveda even more and I’m thrilled to have had the honor of interviewing their Business Development Director, Charles P. Rutherford II. Check out my inspiring conversation with him below and check out Boveda on Twitter, Instagram, MassRoots, Facebook and YouTube!
OG: So, what have you been up to lately?
Trying to keep up with growth! We have some very big announcements coming up of major brands and dispensary chains who’ll be using Boveda from curing to final packaging in order to avoid the usual weight and quality loss that happens between curing and sale.
OG: General inspirations for how you live your life?
Service. If you’re authentically serving other people, you’re taking the focus off yourself, which minimizes what are usually trivial worries.
OG: Any advice for someone who would like to work in the cannabis industry?
The world is paying attention. How good of a cannabis ambassador are you to people who aren’t already convinced of the value of MMJ or rec?
OG: How do you feel about cannabis?
I used to hate it. Smoke, five minutes of fun, eat everything in sight, throw up, pass out. Three Years ago I was hit by a careless driver on my motorcycle, resulting in amputation of my left foot. Not wanting to go down the road of more opiates to relieve my phantom pain, I reluctantly tried vaporizing the right strain for pain relief and sleep. It’s worked magnificently. I sleep well and get up at 5:30 for my daily workout.
OG: How do you feel about edibles?
Intrigued. I purchased some edibles on a recent trip to Denver. I think Saturday after golf is gonna be a good chance, since I’m usually a bit sore after walking 18 holes.
OG: What do you think would happen if an elderly woman fed a tray of hash brownies to a pack of squirrels?
I hope some squirrels would clean her house and others would mow the lawn while a few of them played some upbeat music on her piano.
OG: How much coffee is too much coffee?
When your hands sweat.
OG: What song always makes you dance?
#1 in Heaven by MNDR
OG: What song comes to mind when you think about cannabis?
Angel by Massive Attack
OG: How do you feel about Feminism?
This may not be popular with your readers, but authenticity compels me to say this: I think the core of feminism is very noble – equality, respect, empowerment. Where it loses me a little is when females are hostile to chivalry. I open doors for women, I pick up something they drop, I try valiantly to put my wife’s needs ahead of my own. I don’t think the parts of feminism that take independence far enough to be offended by a man’s natural (if rare) tendency to be a gentleman is the kind of branding that feminism wants.
OG: What do you think the secrets to happiness are?
Making the choice. I didn’t have to be happy about losing my foot, but after my wedding, the day I lost my foot was the best day of my life. There’s no shortage of crap that happens in life. If we’re waiting for perfection in order to be happy, it will forever be elusive.
OG: When do you think humans should be really brave?
Defending their fellow human.
OG: How important are beauty, money and fashion?
As important as the time we put into having more of any of them. I think the paradox is that we’re more satisfied by more of something we don’t expect will make us happy.
OG: Women you think are amazing?
My mom and my wife. It’s probably not a coincidence they’re both selfless, generous, tender, loving, supportive, funny and tough.
OG: What advice would you give to your 19-year- old self?
Don’t be careless with other people’s hearts.
OG: How many cats are too many cats, for one human to live with?
I think 3 cats for one person is a solid number.
OG: Where do you think Stoner Heaven is?
A Tahiti beach with plenty of huts out on the water.
OG: Where should stoners visit in your city?
Down in the Valley. Really great vinyl selection, novelties, glass, etc. Premier store by any standard.
OG: What’s next for you?
Personally, I have some competitive golf events coming up. Professionally, we’ve been listening to the needs of the cannabis community and have some upcoming product launches that’ll make everyone even more impossibly happy (if they choose to be!).
Thanks so much for your time Charles! Speaking with you was an absolute pleasure!! … Pat your cats for me and best wishes from Canada! 😀
If you would like to try Boveda Inc’s products for yourself, Amazon is the easiest way to purchase in Canada, if you are south of the Canadian border, check out their online shop: http://www.bovedainc.com/store/
Toke it easy,